Turquoise Marilyn, 1962
If ever there was a branding genius it was Andy Warhol. As an artist with a background in commercial illustration, he instinctively designed his life, becoming one of the most recognizable brands of all time. His artwork featured famous brands—both people and products.
Andy used social media before there was social media. He would be tickled pink that blogging and tweeting have made everyone a superstar. It’s easy to picture him responding to the online world of self-promotion the same way he responded to the publication of the Serendipity cookbook, “Oh wow.”
Naming
Andrew Warhola becomes Andy Warhol.
Memorable Tagline
“Everyone will be famous for 15 minutes”
Eight Elvises, 1963. Sold recently for $100M.
Brand Management
Good brand management creates perceived value for the product that will exceed the cost of production.
Andy Warhol with President Carter, 1977.
Advertise
Create a perception of your brand that it is special and unique.
Studio 54, mid-1970s.
Publicity
Any press is good press. As Andy would say, “Don’t pay any attention to what they write about you. Just measure it in inches.”
Filed under: Artists Tagged: | Andy Warhol, branding, commercial illustration, Serendipity
Oh wow, Loved the hamburger video !
The woman in the lower right hand corner that Andy is looking at is Sara Jones, poet & performance artist at the time.
[...] hierarchy of the most-used words. The above image was generated from the first paragraph of my blog Brand Like Andy and I think Andy would have liked it since the biggest word is [...]